The Launch Directory is a weekly launch directory that keeps a dated record of every product, startup and business launch. Instead of disappearing after launch week, each entry becomes a permanent page that search engines and AI assistants can read, quote and cite. Founders file a launch, readers vote on it, and the week's results are published as an edition that stays online.

The site is free to read and free to file, with an optional $19 placement that puts a launch on the front page for a week. It also publishes a ranked list of launch directories by Domain Rating, so founders can decide where else to submit.

Key Features

Permanent, dated launch pages that stay online after launch week, giving every product a stable URL that Google, ChatGPT, Perplexity and Claude can reference later.
Community voting and leaderboards where signed-in readers rank the week's launches. Votes cannot be bought, and paid placements are kept in a separate billboard column.
Launch receipts that track Domain Rating, referring domains and visits for each listing, measured from the day it went live so founders can see what changed.
A free AI visibility check included with every listing, showing whether ChatGPT, Claude and Perplexity name your product when a buyer in your category asks about it.
An MCP connector and developer API so you can search launches, compare alternatives and submit a product directly from Claude, ChatGPT, Cursor or VS Code.
A ranked list of launch directories ordered by Domain Rating, useful for planning a wider launch campaign beyond a single submission.

Who Should Use The Launch Directory

Founders and indie makers who want their launch to stay findable months after the announcement rather than vanishing from a feed.
SEO and marketing teams that need a citable, dated page and a clear view of how a listing affects Domain Rating and referring domains over time.
Developers building AI workflows who want to query launch data or submit listings programmatically through the MCP endpoint or API.
Readers and researchers tracking new products week by week through the archive, sections and leaderboards.

Frequently Asked Questions

What is The Launch Directory?

It is a weekly launch directory that publishes a dated edition of new product launches and keeps each entry permanently on the record. Entries are described as pages that search engines and AI assistants can read and cite.

How much does it cost to list a startup?

Reading the directory and filing a launch are free. A paid option at $19 puts a launch on the front page for a week, and paid billboard notices start from $5. Billboard placements are ranked by money contributed and kept apart from the community vote record.

Can AI assistants find my launch?

The directory states that each entry becomes a page Google, ChatGPT, Perplexity and Claude can read and cite. It also offers a free check showing whether those assistants name your product when a buyer in your category asks, and whether they cite your site.

How are launches ranked?

Weekly rankings come from community votes cast by signed-in readers, and the site states that votes are never sold. A separate billboard column shows paid notices ordered by the total sum contributed. Domain Rating, by Ahrefs, is displayed alongside each listing and updated daily.

What are launch receipts?

Launch receipts record Domain Rating, referring domains and visits for a listing, measured from the day it went live. The site notes that a rise can have many possible reasons and does not claim credit for it.

Natalie Lock

Projects by Natalie Lock

The Launch Directory